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Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition), by Richard R. Gesteland
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The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.
- Sales Rank: #994026 in Books
- Brand: Brand: Copenhagen Business School Press
- Published on: 2012-01-15
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.20" w x 6.40" l, 1.70 pounds
- Binding: Hardcover
- 400 pages
- Used Book in Good Condition
About the Author
Gesterland has worked 33 years as a global manager and consultant.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Book looks like a new book.
0 of 0 people found the following review helpful.
Good book to have if you are a global manager and/or leader
By Kerry Berry
This book is very helpful to review business practices of other countries, a must keep item. It was supplemental to another textbook but it was very useful.
0 of 0 people found the following review helpful.
Great Source
By Alydia Camille Sims Tctc
Our business students are always in need of resources for their multicultural project presentations and this was a welcome addition to the collection for obvious reasons!
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