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Leading Fearlessly: Transform Your Life and Find Success, by Jordan Zimmerman
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Jordan Zimmerman is among the most provocative entrepreneurs of the last quarter century, and a singular expert on how to achieve success. As founder and chairman of one of the most successful--and client-focused--ad agencies in the world, his formula is simple: Everything begins with insane commitment--and plenty of it.
Leading Fearlessly is a pull-no-punches guide to success--whether you need some inspiration on a new business idea, motivation to continue fighting obstacles, or if you just need some direction. The undisputed ''bad boy'' of advertising shows you how success goes only to those who do whatever it takes--and who relentlessly pursue the goal, but never rest in the glory.
Leading Fearlessly is a powerful and inspiring prescription for anyone who dreams of success and is willing to sacrifice all that it takes, as long as it takes, to get there.
- Sales Rank: #1086875 in Books
- Published on: 2015-05-26
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.20" w x 5.90" l, .0 pounds
- Binding: Hardcover
- 280 pages
Review
"This no-nonsense, fast-moving, hard-hitting book gives you a positive jolt of motivation that makes you raise the bar on yourself and accomplish more than you ever thought possible." -- Brian Tracy, author of The Power of Self-Confidence
"Jordan Zimmerman is the real deal. He's "been there, done that" better than most ever dream of doing. Buy his book, drop your excuses, and do what he says. Leading Fearlessly will change your life." -- Dave Anderson, President of LearnToLead
"With Leading Fearlessly, Zimmerman has nailed it - what powers success and how to achieve it.� Use passion and commitment to drive your own personal and professional triumphs!" -- Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There
"Take a journey with Jordan Zimmerman in Leading Fearlessly. He becomes your coach--cheering you on, celebrating your successes and helping you recover from any failures. Jordan Zimmerman's insight stays with you long after you finish reading." --John Baldoni, chair of N2Growth and author of Moxie: The Secret to Bold and Gutsy Leadership
About the Author
Jordan Zimmerman is the founder and chairman of Zimmerman Advertising, a multi-billion dollar firm headquartered in Fort Lauderdale, Florida. His retail powerhouse is ranked the fourteenth largest in the world. A graduate of the University of South Florida, Jordan resides in Boca Raton and the Hamptons with his family.
Michael Long is an author and speechwriter who is also an award-winning playwright and screenwriter. Educated as a physicist, he teaches writing at Georgetown University.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It
By Michael Gass
I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it. But, they’re going to be missing some great information that will help them increase their own new business.
Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working with hundreds of agency owners, I’ve never met any owner as actively engaged with their clients’ business as Zimmerman has been.
As a result of reading this book, I’ve completely re-evaluated and revised how I work with my own clients.
I first met Zimmerman when we were both speaking at Mirren, the premiere agency new business conference held annually in New York. There were over 400-agencies represented at the conference. Zimmerman provided one of the keynote sessions.
My perception from attending the session was that most of his agency audience totally disregarded his speech because of his bravado, attitude. But they completely missed his valuable insights.
He was giving away rich details on how he was able to grow the agency he founded in a seedy strip mall, to into the 14th-largest independent agency in the country.
This seems to be the norm of Zimmerman’s relationship with many of those within the advertising industry.
Here are some of the reasons why many agency owners and industry insiders don’t like him:
1. He doesn’t look like a normal agency owner. Jordan Zimmerman looks more like a professional body builder than a brand builder.
2. He doesn’t talk like the average agency owner. Zimmerman uses words similar to other agency owners such as results-driven, accountability, proprietary process, metrics, marketing partner, ROI, metrics-driven or profitability. But for Zimmerman it isn’t mere “agency speak.” He actually applies them in a way that few agency owners do because he is so insanely focused on the success of his clients.
3. He doesn’t think like the typical agency owner. Agency owners and insiders may mock Zimmerman, but his clients and prospective clients don’t. Because Zimmerman thinks differently. He understands and is committed to their bottom line.
4. He doesn’t act like the typical agency owner. John Schnatter, former CEO of Papa John’s Pizza, a Zimmernan client, said, “The reason Jordan is successful is because he’s abnormal. Being high-discipline and high-integrity are fundamental in his beliefs. … His sense of urgency is unequivocal.”
Living Fearlessly is stated to be Zimmerman’s personal guide to success. It is also much more than that. The book outlines his path to success in building one of the most client-focused agencies in the world. But, more importantly to him, it provides examples of the success that he has helped to create for his clients.
If I were a prospective client having read the book, I would come away wanting an agency CEO just like Zimmerman to be my marketing partner. Someone who would be as focused and as passionate about my company’s success as I would be.
If you’re tired of your own agency’s bulls***, this book is certainly worth the read.
0 of 0 people found the following review helpful.
I expected more
By JCN
I expected more from this book.....more on strategies he used to build Zimmerman. Something that would help someone who would like to build a large reputable agency ( in any industry) like his.
2 of 4 people found the following review helpful.
Average
By Autamme_dot_com
Will this book transform your life and help you find success through the art of “leading fearlessly” as it claims, or will it leave you a little cold, a little unsure and quite neutral?
This may be one of those books that you either get an instant connection to or you just never warm to: the story itself should be interesting as it is written by an entrepreneur who founded and developed a business that became one of the world’s largest ad agencies – no simple feat!
It may just come down to style and approach. The book promises to be a “pull-no-punches guide to success” that offers inspiration and motivation, showing you how “success goes only to those who do whatever it takes - and who relentlessly pursue the goal, but never rest in the glory.” Maybe something was lost in translation, as it felt a little too easy to put down and an uphill struggle to fight through to pick out the nuggets that undoubtedly are there.
Yes, after abandoning the book a few times and picking it up again (as an obligation to the reader) there are some interesting points, takeaway elements and good observations noted during a random sampling. For this reviewer the style just grated, it was divisive and worked against the book’s interests; yet another reader may have a totally different perspective and really “get it”. Having the book in your hands for a couple of minutes will be the answer to the “like” or “dislike” conundrum.
If you can get on with it, it has a lot of potential. If you can’t, you will probably feel annoyed at throwing away your money, as the book remains unread, unloved and perhaps the exploitable information unexploited.
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