Rabu, 18 Januari 2012

[Q547.Ebook] Free Ebook The Shadow of Atlantis, by Alexander Braghine, A. Braghine

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The Shadow of Atlantis, by Alexander Braghine, A. Braghine

This is a new release of the original 1940 edition.

  • Sales Rank: #1848164 in Books
  • Brand: Brand: Adventures Unlimited Press
  • Published on: 1997-03
  • Original language: English
  • Number of items: 1
  • Dimensions: .68" h x 6.00" w x 8.94" l,
  • Binding: Paperback
  • 395 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
An easily overlooked GEM!
By gnosisguy
In researching material for a book project that pertains to the ancient antediluvian world, it was inevitable that the "Atlantean" mythos would find its way onto my reading list. I had recently finished reading "Gateway to Atlantis" by Andrew Collins (published in 2000) and found that one his references was "The Shadow of Atlantis" by Alexander Braghine; for whatever reason I was intrigued enough to order the book.
I was not sure what to expect from a book that was originally published in 1940 (this edition published 1997) and expected its content to be somewhat dated. I was pleasantly surprised by the wealth of information and insight to this lost chapter of our past. The etymology alone of particular words & names is priceless, as well as the depth of research and the "pre-PC" forthrightness which is somewhat refreshing. The lost continent of Atlantis and Atlantean theories in general was not on my radar, although the concept is intriguing and one should keep an open mind. I'm quickly becoming a convert and am finding that there is so much more to mankinds past than we've been led to believe by mainstream historians and academics. If you are a student of Atlantean theory then you will appreciate this book, one that otherwise might be overlooked for much more recent fare. For holding up and being relevant for over 70 years, I'm compelled to give this book 5 stars.

6 of 6 people found the following review helpful.
A down-to-earth pladoyer for the myth of Atlantis
By assmann@zeiss.co.jp
This book was a fun to read, though I am quite suspicious towards people who seemingly try to convince the reader of the very existence of Atlantis. And here is the thing: the author does not. Instead I was surprised how calm the authors is in trying to prove the case for the sunken continent thereby astonishingly using facts, that were reestablished only after the radio-carbon dating method was invented after the war. (don`t forget this book was written in the 30s). Though no piece of evidence has ever been found, no dagger, no tablet, no piece of paper..., but the author does a terrific job for his time to dwell on old legends of this planet`s people who tell of visitors from other continents, from islands vanished and so on, thereby accidently proving something that has long been thought impossible: the very crossing of the Atlantic ocean by Europeans as well as Africans. In summery the authors leaves the existence of Atlantis to the imagination of the reader, but instead does a terrific job at pointing at the paths, that lead to the myth.

0 of 0 people found the following review helpful.
A down-to-earth pladoyer for the myth of Atlantis
By A Customer
This book was a fun to read, though I am quite suspicious towards people who seemingly try to convince the reader of the very existence of Atlantis. And here is the thing: the author does not. Instead I was surprised how calm the authors is in trying to prove the case for the sunken continent thereby astonishingly using facts, that were reestablished only after the radio-carbon dating method was invented after the war. (don`t forget this book was written in the 30s). Though no piece of evidence has ever been found, no dagger, no tablet, no piece of paper..., but the author does a terrific job for his time to dwell on old legends of this planet`s people who tell of visitors from other continents, from islands vanished and so on, thereby accidently proving something that has long been thought impossible: the very crossing of the Atlantic ocean by Europeans as well as Africans. In summery the authors leaves the existence of Atlantis to the imagination of the reader, but instead does a terrific job at pointing at the paths, that lead to the myth.

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[D491.Ebook] Download Ebook Becoming Agile: ...in an imperfect world, by Greg Smith, Ahmed Sidky

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Becoming Agile: ...in an imperfect world, by Greg Smith, Ahmed Sidky

Many books discuss Agile from a theoretical or academic perspective. Becoming Agile takes a different approach and focuses on explaining Agile from a case-study perspective. Agile principles are discussed, explained, and then demonstrated in the context of a case study that flows throughout the book. The case study is based on a mixture of the author's real-world experiences.

Becoming Agile also focuses on the importance of adapting Agile principles to the realities of your environment. In the early days of Agile, there was a general belief that Agile had to be used in all phases of a project, and that it had to be used in its purest form. Over the last few years, reputable Agile authorities have begun questioning this belief: We're finding that the best deployments of Agile are customized to the realities of a given company.

Becoming Agile discusses the cultural realities of deploying Agile and how to deal with the needs of executives, managers, and the development team during migration. The author discusses employee motivation and establishing incentives that reward support of Agile techniques.

  • Sales Rank: #377434 in Books
  • Brand: Brand: Manning Publications
  • Published on: 2009-06-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .91" w x 7.38" l, 1.52 pounds
  • Binding: Paperback
  • 408 pages
Features
  • ISBN13: 9781933988252
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review
Praise for Becoming Agile...

"I would award this excellent guide and virtual consultant an almost perfect nine out of ten review, and recommend it to any organization seeking to intelligently adopt Agile Practices."
--Slashdot.org Online Review 11/16/2009

"This is a very detailed roadmap that takes you from the initial "is Agile right for me?" stage through completion and delivery of your pilot project and beyond."
-Charlie Griefer, Senior Software Engineer, Amcom Technology

"Clear, concise and has plenty of example scenarios that many individuals and corporations would identify with."
-Jamie Phillips, Senior Software Engineer, Picis Inc

"Becoming Agile in an Imperfect World offers a different and useful look at Agile methods. Reminding us that becoming agile is more of a mindset adjustment than a process change, Sidky and Smith use a case study to share their insights and tools throughout the book."
-Sanjiv Augustine, President, LitheSpeed LLC and author of Managing Agile Projects

"The book totally inspired me. Becoming Agile helps take you to the next level by going beyond the theory and into the nitty gritty practicality of employing the Agile approach.
-Tariq Ahmed, author of Flex 3 in Action

"This book is a necessity for teams looking to become agile..."
--Randy Miller, Software Project Recovery Expert, Microsoft

"The first book I can give to anyone on an agile team, regardless of their role."
--Paul King, Director, ASERT

"A 5-star guide."
--Robert Dempsey, CEO, Atlantic Dominion Solutions

About the Author
Greg Smith is an agile coach, trainer, and senior project manager at GS Solutions Group. Greg specializes in practical adoption of agile techniques and methods. During his career, Greg has held positions as a Product Manager, Program Manager, Development Manager, ScrumMaster, and Project Manager. He has received numerous awards for his work in helping start-ups establish good software practices, and for helping enterprises overcome bureaucracy and deliver urgent projects. Greg also partners with the Project Management Institute (PMI) to bring agile knowledge into the project management community.

Dr. Ahmed Sidky guides organizations during their transition to agile software development. His research includes a value-based agile measurement index, known as the Sidky Agile Measurement Index, and a process framework for the adoption of agile practices. Dr. Sidky developed Dr. Agile, an online readiness assessment tool that helps guide organizations aspiring to adopt agile practices. He has worked as a software developer at some of the largest software firms in the Middle East and holds a Masters degree in Software Engineering from Virginia Tech (USA) with a research focus on Requirements Engineering and a doctorate in Agile Software Development Methodologies and Process Improvement. Dr. Sidky is a frequent speaker at international agile conferences.

Most helpful customer reviews

49 of 64 people found the following review helpful.
Wouldn't recommend this book.
By Bas Vodde
Becoming Agile by Greg Smith and Ahmed Sidky describes how to start your journey to start agile development. The target audience for this book are people who are just starting to look at Agile development and currently have issues. However, personally, I would not recommend this book. The book contains recommendations that I would personally not follow (I'm not that they wouldn't work) and a better alternative might be Mike Cohns new book "Succeeding with Agile" which will be published later this year.

The book contains eight parts and it follows one case study of "Acme Media" throughout the book. Acme media is implementing a small pilot project using agile development. The first chapter of the book describes agile development, the agile manifesto and introduces the background of the case study. The second chapter in the book covers the start, that is the preparation work that the authors recommend. Chapter 4 in this part discusses a assessment test for assessing your agility. The authors recommend to use the test and based on that decide what practices to start with. Chapter 6 describes one of the their key recommendations, which is to form a "core team" which defines the agile process to be used by the organization.

Part three describes the real kick-off of the development. Chapter 10 covers a feasibility phase where the a smaller team will assess if the project is even feasible and after that will be a "gate" or a go/no-go moment so that the project can be killed early. It suggests creating a feasibility study guide to do your feasibility and the authors provide some examples. Chapter 11 talks about creating the initial agile pilot team.

Part four is called "populating the product backlog" where the authors start describing their variant on user stories called "feature cards." It wasn't clear to me why the authors decided to re-invent or rename other agile practices. The chapter describes creating the feature cards and putting them in the product backlog. Chapter 13 discusses the prioritization and chapter 14 the estimation of the features (which seems to be the wrong order to me, but the authors insist on not wasting estimation time). The chapter explains planning poker and story point (wonder why they are not called feature points...)

Part five then discusses the planning (or scheduling) of the project and fills all the requirements to the iterations. Chapter sixteen then starts with the iteration planning of the first iteration. The authors suggest first some modeling and than task breakdown and already doing task assignments. They not that people often recommend differently, but then they assume that it because in these teams "everyone can do everything." It feels like the authors think it is either pre-assigning all tasks OR everyone can do everything... and there is no middle way.

Part six discusses the iteration itself and covers some of the agile engineering practices, but only on a somewhat shallow level. The part starts with chapter 17 which still recommends to run an iteration 0 (even though their project has only 2 iterations!!) Part seven discusses change and adaptation. Chapter 20 describes the adaptations of Acme and why they did it. Interestingly enough, the authors suggest a "adapt week" between their iterations. Then chapter 21 describes the final delivery.

Part eight, the final part, describes how the core group can take the result of the pilot and try to roll out agile in the whole company.

Why I wouldn't recommend the book? There are two main reasons for this. The first is that the book doesn't feel well researched at all and the language is somewhat too 'popular.' For example: page 6 about the Agile manifesto talks about "a group of authors writing a document." Unless you interpret 'authors' very broadly, this is just not true. On page 33 the authors describe weaknesses of Scrum. I'm probably not the most neutral person about this, but still the sentence "Scrum doesn't want specialists" seems like a really odd conclusion and seems to me simply untrue. Another example, on page 248 the authors equate exploratory testing to "company-wide bug stomp." They claim "exploratory testing tries to make sure the software doesn't accidentally do things it isn't supposed to do." If I simply google the internet, then the definitions of exploratory testing are quite different. As a final example, in chapter 22 on retrospectives, the authors do not at all refer to any of the retrospectives techniques described in other places (like the popular "Agile Retrospectives" book).

The second reason why I wouldn't recommend the book is because I personally disagree with a lot of the recommendations done by the authors. These are too numerous to all mention, but to just pick a couple. Having a separate team define the 'process' for the Agile team seems odd to me. Doing a pilot project with only 2 iterations is somewhat short from my perspective. Especially as things like velocity aren't that useful on projects like that. The iteration 0 and the adapt week are things I wouldn't recommend and certainly not on a 2 iteration project. The description of retrospectives are certainly not how I would do them myself. The focus on engineering practices is somewhat shallow. And the list goes on and on. Fair enough, this might be just my opinion against their opinion, but because of this, I would personally not recommend this book.

I decided to go for two stars. Three stars would mean the book does what it is suppose to do, and I don't think it does. One star would be too low as the idea of the book is good. Also, I like the way the authors have build up their case study and the way they describe a project based on their own experiences. The book is not all bad or useless, just not the book I would recommend. Therefore decided to go for two stars.

10 of 13 people found the following review helpful.
Helpful and insightful read for anyone planning on going Agile
By James Phillips
I will be honest and say that this is the first "work related" book that actually captured my attention to the point that I would sit and read whilst my loved ones were enjoying their sweet slumber (and obviously blog about it).

This book is highly informative; being neither condescending, nor pushy and over-bearing on the way that agile adoption should be approached. Without intending to be a partisan; I would even go as far as saying that it is more than recommended reading, it should be required reading for anyone thinking of migrating to agile; recent adoptees of agile or anyone in between.

From the first chapters that guide us through the principles (I loved the annotated 12 principles of the Manifesto for Agile Software Development - section 1.1.2) and the descriptive text on the "paradigm shift from a plan-driven mentality"; to the readiness assessments and the importance of obtaining executive support; through to the population of the product backlog and on to the first iterations of an example company adopting Agility in their software development process.

There is no substitute for actually reading the book, which is a must; however various chapters and sections drew my attention more than others.

Section 1.1.2 - The agile principles:

Although the manifesto has been analyzed and described on various blogs and books; the descriptive text for each principle was really handy when evangelizing on agile and is a good primer for anyone new to the subject (and possibly even for those of us who have been practicing agile).

Section 1.2 - A paradigm shift from a plan-driven mentality:

This is a must read for those of us who have come from years of waterfall and attempts at changes to "traditional" methodologies or processes. The section highlights the change in mentality that is needed to move from more traditional ways of software development to a leaner, more agile way.

Section 2.4 - What does it look like when a team "becomes agile":

With comparative plan related diagrams of how the change is made from waterfall to agile and the breakdown of how that transition was made; is comforting for those that have made the change as well as those that are thinking about/planning the change.

Section 3.2 - The different flavors of agile:

This section has a really good breakdown of strengths and weaknesses of the two foremost agile methods; Scrum and XP.

Section 3.3 - Create your own flavor to become agile within your constraints:

When I first started in agile there seemed to be a common mantra that permeated throughout the meetings and blogs that effectively stated if you weren't doing it exactly by the book, you weren't being agile. It is completely preposterous.
How can the same agile development methods used by a web advertising company be cookie-cut for a software company writing client server applications in a strong regulatory environment? The answer is - it can't. There will need to be some adaptation. After all isn't that one of the principle concepts of agile; what is the point of having Sprint Retrospectives to adjust and tweak a process in a constant attempt to improve? This section is a must read for those that are constantly being belittled or set-upon by "those in the know".

Chapter 4 - The fitness test: all about readiness assessments:

Although I have not had the opportunity of actually performing this exercise; having read through the chapter it is very informative and goes in to great detail on how a company can be measured for it's fitness to adopt agile development.

Section 6.3.1 - Tough questions:

I liked this section because of the example of typical questions asked by the team that will be adopting agile development and the possible answers to give about the migration process.

Section 7.1.1 - Attributes of a good coach:

This section contains a very good breakdown of the attributes that should be sought when selecting an agile coach. The following sections go into further detail about training and coaching; as well as details on the interaction with managers and stakeholders.

Section 7.3 - Creating a team with an agile mindset:

This section explains what ingredients are needed to create a sound agile team; from "Culture and roles" through to "Characteristics that influence individual performance".

Chapter 8 - Injecting agility into your current process:

Just the title alone gives the idea of the maturity of mind that the authors have when confronting a company wanting to adopt agile development methods. From documenting the existing process (not everyone has it written in stone and perhaps not all aspects of the company are actually doing what it says in the process hand-book); to deciding what to keep and what to change.

Chapters 9, 10 and 11

Discuss the selection of a pilot project and the team that will be on the pilot project. This is very informative for those companies that have made up their mind to move to agile and are looking around for the best project to guinea pig.

Section 12.3 - Feature cards compared to...:

As a Scrum practitioner it was interesting to read the comparisons between feature cards, user stories, use cases and functional specifications.
Section 12.5 - Hard-copy vs. electronic cards:

I found this section particularly useful as it highlighted the benefits of both, using SharePoint as an example of the electronic format. Although the idea is to keep it as simple as possible I am an advocate of using technology where possible - more than anything to cut down on the waste generated by so much paper; but also for the fact that you can view the information at any time (this is effective when trying to explain PBI or SBI to persons not located in the same area).

Chapter 13 - Prioritizing the backlog:

This is a subject that I find is the least covered in discussions with peers (both at work and outside) and it is really helpful to see the suggestions posed throughout the chapter. Peppered with examples of a product backlog and how to handle various items; this chapter is a good starting point for broadening the discussion.

Chapter 14 - Estimating at the right level with the right people:

I still remember being asked to estimate for a particular requirement when I still felt that I did not have enough information to do a sound enough job of it. How different it is when you are doing it as a team and everyone can voice their thoughts on the matter. This chapter is particularly useful for those still in "traditional" methods or recent adopters of agile methods. Of particular interest is section 14.1 - Contrasting traditional and agile estimation techniques and section 14.2 - The importance of whole-team estimation; both of which ease the reader into the subject that is quite explanatory with regards to the estimation process in agile.

Section 16.3 - Identifying and estimating tasks:

This section has a nice "call-out" titled "Task assignments aren't permanent" that describes how the early stages, specialist people will be suited to certain tasks and how with the passage of time and acquired experience in an agile environment team members will become more capable of taking on varied tasks that perhaps were out of their realm in the beginning.

The latter chapters of the book, starting with chapter 20, describe the process of adapting to change and learning as we go. Section 20.1 - Common reasons for adapting (i.e. make those tweaks mentioned earlier); describes common issues that crop up and some ways that teams adapt to the situation described.
Chapter 22 is particularly interesting with a detailed explanation on how to prepare and manage the retrospective.
Chapter 23 is a must read for companies that have successfully started a pilot project and are now looking at how to push across the divide and bring about change at an enterprise level.

3 of 4 people found the following review helpful.
This book is a game changer...
By Tariq Ahmed
I was fortunate to get access to an early version of this book, and as I write this I'm actually going through the book jotting down some key points as our development and project management teams will be meeting to talk about how we can adopt a more agile approach to software development.

We've borrowed a few agile concepts from back in the day, but we're looking to take our game to the next level. And the problem with a lot of the old school agile material is that it is very theoretical from the perspective of agile purists.

Well I don't know about you guys... but it's not that simple. Change takes time, and there are business realities to factor in. You can't take a 5000 ton cargo ship moving at maximum speed to suddenly turn because you want it to.

Businesses have a momentum to them, and to introduce change requires shifting that momentum. This is where the book Becoming Agile is a critical asset to folks like me (technical management), because it addresses these realities head on and provides a practical and viable approach from a business process perspective on how to get your teams developing in an agile manner.

I really can't praise this book enough, and I'm aiming to get everyone in our project management and software development teams a copy of this book, and make it our guide.

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Rabu, 11 Januari 2012

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Counter-Radicalisation: Critical perspectives (Routledge Critical Terrorism Studies)

  • Published on: 1800
  • Binding: Hardcover

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Minggu, 08 Januari 2012

[Q910.Ebook] Fee Download Yuen Kay-San Wing Chun: History and Practice, by Rene Ritchie

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Yuen Kay-San Wing Chun: History and Practice, by Rene Ritchie

Hailing from mainland China, the Yuen Kay-San system of Wing Chun is one of the arts more elusive and rare styles. Included in this book are the history, concepts and foundation of the art, the sup yee sik and siu lien tao forms, and their practical applications. For beginners, it serves as a great introduction to Wing Chun; for seasoned practitioners, it offers a new and unique perspective into the art.

  • Sales Rank: #1536897 in Books
  • Published on: 1999-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: .37" h x 7.03" w x 9.97" l, .75 pounds
  • Binding: Paperback
  • 160 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
... this style before I found the book to be useful as a review
By Micheal
Having played with a practitioner in this style before I found the book to be useful as a review. Writing style could have been greater as author is clearly an amateur. But with that said the author does a good job presenting a lot of good information.

12 of 12 people found the following review helpful.
A splendid introduction of this rare branch of wing chun.
By Terence W. Niehoff
This appears to be the first, and only, book published in english on this relatively rare branch of wing chun. It covers, among other things, the history of this branch of wing chun (which may be eye-opening to those of other lineages), the basics, the twelve conceptual methods, and the sup yee sik (the twelve forms) - my favorite section of the book. Coming as I do from Yip Man's wing chun lineage, I've always been intrigued, and never really understood, this training platform.� However, the book's explanations and application photographs finally clarified for me how the concepts are extracted from these general techniques and then expanded and/or linked to create new and surprising applications.�
Two other aspects of the book make it particularly noteworthy. The first was that the demonstration of the siu lien tao, wing chun's first form, was by Ngo Lui-Kay, one of Grandmaster Sum Nung's personal disciples.� And second, the author avoided the hackneyed combat applications that are all too common in wing chun books and instead presented richer, more interesting technical expressions.�
It's really a fine effort - and one not to be missed.

11 of 11 people found the following review helpful.
If you must choose one book => this one !!
By nicolas
Sorry for my english (I'm french). I'm practicing martial arts since about 15 years now (fist/foot boxing + tai chi) and discovered wing chun about 1 year ago. I read lot of books on wing chun (I think "most" of them) because I'm leaving in the countryside and can't get easily class of wing chun (a pity). Anyhow, I manage to train daily .
Rene Ritchie - & Ngo Lui Kay sifu - book is BY FAR the finest I bought. It covers 12 simple attack/defensive mvts + the 1st form. EACH mvt of the 1st form is shown with splendid & reallistic explanations + fighting applications that allow you to really possess the form and to train even if you are no more a beginner. Each applications is VERY cleverly choosen to light a new concept of the mvt of the form.
Thank you so much M.Ritchie for this book. I'm waiting for the next books YOU MUST WROTE : the ones on 2nd/3rd form and wooden dummy :)

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Sabtu, 07 Januari 2012

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Tags: Be Confident,How To Talk To Girls, How To Talk To Women, Alpha Male, Attract Women,Virility, Self Esteem, Self Discipline, Self Confidence, Success, Happiness

  • Sales Rank: #385595 in eBooks
  • Published on: 2015-01-30
  • Released on: 2015-01-30
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Five Stars
By Uwe Eberhart
Very Powerful Guide! This book is really helpful! It is condensed on the essential. Effective techniques that work.

0 of 0 people found the following review helpful.
It works!!
By Cl�lie
Was just the perfect book for my best friend. I love him but he is really shy and i was looking for a good book to help him with his shyness. I was sure that with this really clear and precise guide, spending all his time on his tablet will finally help him a lot! And it did! He feels already some positive reactions in front of him from girls, and seems (at least to start) really more confident! Im proud of him, and I advise every shy or unconfident boy to have a look on this book!!
And I can take some advices and habits for myself ;)

0 of 0 people found the following review helpful.
great kickstart
By Gullliver Handley
I wasn't sure what to think when i first saw this title - another book of empty promises?? but i figured that at this price what's the harm. Reading it was exactly what i needed to get me off my butt and get out there talking to girls. I've got a bunch of numbers in the last couple of days and it looks like I'm on track for a girlfriend for valentines day! If you're reading things and thinking could this really work for you, just take my advice and don't let another guy take your perfect girl before you get to her!!! Highly recommended !

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Rabu, 04 Januari 2012

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Mimi Sheller's ground-breaking comparative study analyzes the struggle for freedom and democracy in two Caribbean societies in the aftermath of the abolition of slavery. Pairing the revolutionary Republic of Haiti with the British colony of Jamaica, the author shows how peasants in the 19th-century Caribbean developed a radical critique of elite liberalism and constructed an alternative Pan-Caribbean African identity. Comparing two major peasant rebellions and the relation between them, she describes how Haitian and Jamaican survivors of slavery contributed to the making of democracy in the West.

  • Sales Rank: #5884660 in Books
  • Brand: Brand: University Press of Florida
  • Published on: 2001-02-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .81" w x 5.51" l, 1.07 pounds
  • Binding: Hardcover
  • 224 pages
Features
  • Used Book in Good Condition

Review
"An important work of Caribbean scholarship....Clearly written and making skillful use of varied sources, this study shows that the struggles of former slaves and their descendants to achieve a real freedom, though ruthlessly crushed in the 19th century, are central to the continuing process of emancipation and democratization in the 'Western' world." - O. Nigel Bolland, Colgate University"

About the Author
Mimi Sheller is Professor of Sociology and Director of the Center for Mobilities Research and Policy at Drexel University. She is the author of "Democracy after Slavery, " "Consuming the Caribbea"n, and " Citizenship from Below".

Most helpful customer reviews

4 of 5 people found the following review helpful.
Groundbreaking insight into the post-emancipation period
By A Customer
This well written book makes accessible a fascinating period of history -- the fate of slaves in the Caribbean after emanicipation and the further hurdles that were put in place to prevent full participatory democracy. Anyone who has doubts as to the real causes of prolonged instability in the region (Western meddling) will probably find this book enlightening and compelling.

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E-marketing: International Editions, by Judy Strauss, Frost Raymond D.

For courses in Internet Marketing or E-marketing

This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.

A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest.

Features:

Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks.

Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer.

Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations.

An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area.

Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:
-Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material.
-Learning objectives set the pace and the goals for the material in each chapter.
-Best practices from real companies tell success stories, including new examples of firms doing it right.
-Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others.
-Chapter summaries help readers review and refresh the material covered.
-Key terms are identified in bold text within the chapter to alert readers to their importance.
-Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter.
-Web activities at the end of each chapter help readers become further involved in the content.
-This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years.
-Three important Appendices include internet adoption statistics, a thorough glossary, and book references.

NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter.

NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales.

NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media.

NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections.

NEW. The chapter-opening vignettes continue to play an important role in illustrating key points.

Two new vignettes and new discussion questions about each chapter opening vignette are included.

NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes.

NEW.Other chapter-specific additions that further enhance understanding of the concepts include:
-More social media performance metrics (Ch. 2)
-“Big data” and social media content analysis (Ch. 6)
-New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7)
-Social media for brand building (Ch. 9)
-App pricing and web page pricing tactics (Ch. 10)

  • Sales Rank: #2108789 in Books
  • Published on: 2013-09-18
  • Original language: English
  • Dimensions: 9.13" h x .87" w x 7.01" l, .0 pounds
  • Binding: Paperback
  • 496 pages

About the Author

Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas.

Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University’s Presidential, University Professor, College of Business, and Senior Class teaching awards. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Decent but lacks real-world applicability and nuts-and-bolts
By Rod D. Swartz
This book provides a lot of background on e-marketing for someone who has little knowledge of marketing which is part of its downfall because it spends too much time on basics. What this book lacks is a detailed explanation of applicable material to prepare a person to create an e-marketing business plan and then effectively implement it with real world tools. Having read this book as part of an MBA program, I was disappointed at the lack of explanation on the process of connecting websites with social media with mobile devices, etc. Don't get me wrong, it touched on it, but I was looking for the nuts-and-bolts and this gave the view from 5000 feet.

0 of 0 people found the following review helpful.
Good book
By ClaudiaG_89
I am using this book for my e-marketing class, and I have to say it is "O.K.". It is a very interesting book, but everything in it is black and white (isn't marketing usually more on the flashy, and colorful side?). The statistics and information in the book is very old (2011 ish).
Altogether good book, and I think I would even buy it without having to use it for class

0 of 0 people found the following review helpful.
I used this for my college class. Honestly, ...
By Paola
I used this for my college class. Honestly, I felt very bleh about it, not life changing and very vague.

See all 12 customer reviews...

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