Rabu, 29 September 2010

[O350.Ebook] PDF Download Evil by Design: Interaction Design to Lead Us into Temptation, by Chris Nodder

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Evil by Design: Interaction Design to Lead Us into Temptation, by Chris Nodder



Evil by Design: Interaction Design to Lead Us into Temptation, by Chris Nodder

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Evil by Design: Interaction Design to Lead Us into Temptation, by Chris Nodder

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride -- use social proof to position your product in line with your visitors' values
  • Sloth -- build a path of least resistance that leads users where you want them to go
  • Gluttony -- escalate customers' commitment and use loss aversion to keep them there
  • Anger -- understand the power of metaphysical arguments and anonymity
  • Envy -- create a culture of status around your product and feed aspirational desires
  • Lust -- turn desire into commitment by using emotion to defeat rational behavior
  • Greed -- keep customers engaged by reinforcing the behaviors you desire
Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

  • Sales Rank: #170295 in Books
  • Published on: 2013-06-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .60" w x 7.40" l, 1.60 pounds
  • Binding: Paperback
  • 320 pages

From the Back Cover

"Better read this book before your neighbor goes and pulls a fast one on you. If this appeal to fear isn't enough, then maybe greed will do the trick: any website will make lots of money by following the guidelines in this book, even if you don't go all the way to become truly evil."
— Jakob Nielsen, author of Designing Web Usability and Mobile Usability

"Illuminating, amusing, and a genuine page-turner....this book will give you insight into ways you have been tricked and, even better, give you the tools to persuade others either for evil or, if you really must, for good."
— Bruce "Tog" Tognazzini, Principal, Nielsen Norman Group, mad scientist, and former Apple employee #66

How to make customers feel good about doing what you want

Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

Pride – use social proof to position your product in line with your visitors' values
Sloth – build a path of least resistance that leads users where you want them to go
Gluttony – escalate customers' commitment and use loss aversion to keep them there
Anger – understand the power of metaphysical arguments and anonymity
Envy – create a culture of status around your product and feed aspirational desires
Lust – turn desire into commitment by using emotion to defeat rational behavior
Greed – keep customers engaged by reinforcing the behaviors you desire

Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

"The seven sins are all around us, easy to spot. But the designs that apply the underlying behavioral forces that underpin the sins are harder to discern. That's why we need this book."
—From the foreword by Don Norman, author of Design of Everyday Things

About the Author
Chris Nodder is a user researcher and interaction design specialist who got so frustrated by seeing poor examples of persuasive design on web sites that he wrote a book on how to be good at being evil. Evil By Design is for user experience practitioners, developers, and the general public alike. It shows you how companies use persuasive techniques, and how to avoid being persuaded by them. Chris also hosts the evilbydesign.info site, where he invites you to add your own examples of evil interfaces.

Chris is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a Director at Nielsen Norman Group and a Senior User Researcher at Microsoft.�

Chris wants to spread the word about User Centered Design. He creates online video training classes for Lynda.com, and writes about agile user experience research and design techniques at QuestionableMethods.com.

Most helpful customer reviews

45 of 46 people found the following review helpful.
Good by Design
By Tog
What if you the designer could find a book just like this, but one that would tell a good person how to design for good?

What if such a book would give you, in a single, slim volume, a remarkable compendium of all we have learned about of the art and science of persuasion?

What if that book also ended up enlightening you the consumer as to all the psychological tricks played on you 1500 or 2000 times a day, not only when you're in front of a computer, but in front of the TV or wandering around the local mall?

This is that book.

This book isn't really about evil at all, its about persuasion. Why the unique format? Evil people apply persuation so blatantly that studying their extreme use is a brilliant exercise for those designers who would do good. Designers need only take what the evil-doers are doing, tone it down a bit, and redirect it to their customers' benefit instead of detriment.

This book is a must for every designer's bookshelf. I have never seen a such a concise, accurate, and complete compendium of the art and science of persuasion as this, and I know about such things: I spent 15 years teaching and applying retail techiques before Steve Jobs drafted me to be Apple's first software designer 35 years ago. (Yes, I am very, very old.)

Persuasive design is not intrinsically good or evil. It's application will result in one or the other depending on the intent of the people applying it. What is intrinsically evil is failing to understand and apply persuation at all. Let me illustrate.

Three people have websites that sell groceries, Mr. Evil, Mr. Stupid, and Mr. Good. Each has a regular patron, in each case a frugal shopper who exclusively buys bargain brands and sale items in quantities indicating she lives alone and on a strict budget. On this particular day, each of their patrons, upon arriving at their respective websites, drops a centerpiece flower arrangement into her cart: She's having a dinner party.

Mr. Evil's site, when she arrives at the butcher shop, removes all reasonably-priced items and displays in their place a crown roast of lamb for $120. ("Just pop it in the oven, and your guests will swoon!"). Having persuaded her to splurge on that, he then pressures her on the proper French wine to be "paired" with her lovely roast at $130 a bottle, "and we'll include a second bottle, free if returned unopened." Knowing nothing about wine or the meaning of "free," she accepts his generous offer. For the next six weeks, she shifts from her usual bargain-brand foods to cat food. She does not own a cat.

Mr. Stupid makes no effort to track his customers, let alone persuade them. His patron, having received no guidance after her unusual centerpiece selection, makes her usual dry and tasteless meatloaf and accompanies it with the cheapest wine on sale, one with delicate notes of vinegar. Her guests pretend to enjoy themselves, variously rolling their eyes or feeling sorry for her.

Mr. Good, like Mr. Evil, tracks his customer and employs the exact same persuasive techniques. However, honoring her economic tier, he suggests a roast chicken (with simple recipe) for the main course, for a total cost of $15, instead of $120. He also upsells her to a nice French wine, but at $20 a bottle, not $130. Apparently, her evening was a success, for in the following weeks, she begins, for the first time, to seek out new suggestions and recipes, with her weekly average billing going steadly upward.

Mr. Evil and Mr. Stupid both did damage to their customers, Mr. Evil through the inappropriate application of persuasion, and Mr. Stupid through a complete absense of persuation. Mr. Evil got a one-time payoff, the usual result of evil, while Mr. Stupid just continued to wear away at his patron, doing neither himself nor his patron much good.

We are social beings, and persuasion in the form of helpful guidance is not only moral and ethical, it is demanded of us in order to be good. Mr. Good, because he saw to the welfare of his patron as well as himself, shared with her both a short- and long-term payoff, ultimately exceeding the short-term gain of Mr. Evil and turning a regular customer into a loyal and vocal patron.

If you are Mr. Evil, you will love this book. After all, there's nothing you like more than reading about yourself.

For the Mr. Goods out there, this book will show you the path from simple data-presentation and order-taking to legitimate, ethical selling, be it a product, service, or cause.

If you are a consumer, as are we all, this book is solid gold: Every trick that hucksters employ on the Internet, in print, in commercials, and in infomercials are laid out here in all their naked glory. Were I teaching a class in how to be a consumer, this book would be at the top of my list.

Well, except, of course, "serious" books are supposed to be boring, and this book was so much fun, I stayed up half the night reading it. Which brings me to the real evil: After so many years in the industry, I find books on interaction design boring. When I was originally approached to write a "blurb" for the back of this book, I agreed to at least leaf through to either decide I had nothing nice to say or could generate at least one sound bite the publisher might appreciate.

The very first thing evil about this book was that I couldn't put it down. I hate that!

6 of 6 people found the following review helpful.
Defense against the dark arts of marketing! The consumer's guide.
By Amazon Customer
I have no relationship whatever to the author(s) or publishers of this book. I'm just a sometimes-gullible consumer trying to avoid being cheated or duped.
Everyone(!) needs to read this book as simple self-defense from crafty marketers who seek to bend, warp or persuade you into buying their widget.
Back in the 80's I bought a euro-painting-thing from an infomercial. When I got it I just stared at it and wondered what I'd been thinking when I ordered it. When did I have time to re-paint the entire house? What about the ladders, paint, masking tape and lost weekends that that would require? I just shook my head and put it in a corner of the garage where I wouldn't see it too often. When my wife asked "what's that thing?" I just said "It's something I bought for the house", too ashamed to admit I'd been duped into buying it. It's still there 30 years later.
I really wish that I had read a book like this all those years ago. I really needed to know all the tricks that were being played on me by marketers. I would have known that my life really wouldn't have been improved that much by that confounded gadget. And painting couldn't be that easy.
After reading this book I can now say "Oh! they're trying to re-anchor me..forget it!" or "I have cognitive dissonance about this..and they're trying to use it against me!"
I have only the best wishes for all mankind so please, please read this book. The scales will fall from your eyes.

8 of 9 people found the following review helpful.
A whole new way to approach user experience design.
By alan@cooper.com
Nodder purposely takes an inverted approach to understanding how to create compelling experiences. Using the 7 deadly sins as his structure to discuss the hidden lizard-brain desires inside every one of us, he shows how you can build experiences that get results. This book is intelligent and convincing, and his examples are clear and telling. I've learned a lot about design from this book.

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[K867.Ebook] Ebook Free Active Listening: Introducing Skills for Understanding Teacher's edition, by Marc Helgesen, Steven Brown

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Active Listening: Introducing Skills for Understanding Teacher's edition, by Marc Helgesen, Steven Brown

This book helps students listen for gist and specific information, to make inferences and to progress to content-based activities. The Teacher's Edition provides teaching suggestions, optional activities, listening scripts, and answer keys for the Student's Book.

  • Sales Rank: #6891260 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1995-09-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.49" h x .43" w x 7.64" l, 1.10 pounds
  • Binding: Paperback
  • 111 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
Caution: This Is Strictly For ESL Students
By Robert C. Dean
This title is really misrepresented as being for general use. In fact, it is strictly for those who are well along in the process of learning to speak and understand English.

3 of 3 people found the following review helpful.
Best ESL Listening Activities Book
By Catherine Greene
I have worked with hundreds of books and materials teaching EFL/ESL in Asia and the U.S., and this book has the some best listening activities out of everything else that I have seen. One of my favorite features is the that the cassette uses a great variety of voices and accents.

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Selasa, 28 September 2010

[L912.Ebook] Get Free Ebook Dancing in the Streets: A History of Collective Joy, by Barbara Ehrenreich

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Dancing in the Streets: A History of Collective Joy, by Barbara Ehrenreich

"Fascinating . . . An admirably lucid, level-headed history of outbreaks of joy from Dionysus to the Grateful Dead."―Terry Eagleton, The Nation

Widely praised as "impressive" (The Washington Post Book World), "ambitious" (The Wall Street Journal), and "alluring" (The Los Angeles Times), Dancing in the Streets explores a human impulse that has been so effectively suppressed that we lack even a term for it: the desire for collective joy, historically expressed in revels of feasting, costuming, and dancing.

Drawing on a wealth of history and anthropology, Barbara Ehrenreich uncovers the origins of communal celebration in human biology and culture. From the earliest orgiastic Mesopotamian rites to the medieval practice of Christianity as a "danced religion" and the transgressive freedoms of carnival, she demonstrates that mass festivities have long been central to the Western tradition. In recent centuries, this festive tradition has been repressed, cruelly and often bloodily. But as Ehrenreich argues in this original, exhilarating, and ultimately optimistic book, the celebratory impulse is too deeply ingrained in human nature ever to be completely extinguished.

  • Sales Rank: #130684 in Books
  • Brand: Ehrenreich, Barbara
  • Published on: 2007-12-26
  • Released on: 2007-12-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 203.96" h x .91" w x 5.38" l, .70 pounds
  • Binding: Paperback
  • 336 pages

From Publishers Weekly
Starred Review. It is a truism that everyone seeks happiness, but public manifestations of it have not always been free of recrimination. Colonial regimes have defined spectacles as an inherently "primitive" act and elders harrumph at youthful exultation. Social critic and bestselling author Ehrenreich (Nickel and Dimed) teases out the many incarnations of sanctioned public revelry, starting with the protofeminist oreibasia, or Dionysian winter dance, in antiquity, and from there covering trance, ancient mystery cults and carnival, right up to the rock and roll and sports-related mass celebrations of our own day. "Why is so little left" of such rituals, she asks, bemoaning the "loss of ecstatic pleasure." Ehrenreich necessarily delineates the repressive reactions to such ecstasy by the forces of so-called "civilization," reasonably positing that rituals of joy are nearly as innate as the quest for food and shelter. Complicating Ehrenreich's schema is her own politicized judgment, dismissing what she sees as the debased celebrations of sporting events while writing approvingly of the 1960s "happenings" of her own youth and the inevitable street theater that accompanies any modern mass protest, yet all but ignoring the Burning Man festival in Nevada and tut-tutting ravers' reliance on artificial ecstasy. That aside, Ehrenreich writes with grace and clarity in a fascinating, wide-ranging and generous account. (Jan. 10)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
At a time when social scientists are lamenting the loss of a sense of community, Ehrenreich offers an absorbing look at the joy of life expressed in communal rituals of dance and celebration. From cave drawings through the celebrations of weddings, religious rites, healing, and war preparations of various cultures to modern "carnivalization" of sports celebrations, she traces the appeal of synchronizing individual movements to a group. Western culture, with little understanding of the ecstasy of love expressed in group celebrations, has looked on such celebrations as primitive hysterics and banned them among African slaves, Native Americans, and other cultures. But Ehrenreich details a long history of such celebrations in European cultures, from the festivals of Dionysus to those of medieval Christians. She also explores other cultures' reactions to dance celebrations they viewed as somehow socially or spiritually subversive, whether it's Protestants banning carnivals or Wahhabist Muslims frowning on ecstatic Sufism. Given the social nature of humans, Ehrenreich is optimistic that the drive to "civilize" will never fully eliminate the impulse for group celebration. Vanessa Bush
Copyright © American Library Association. All rights reserved

Review

“A fabulous book on carnival and ecstasy, skillfully arranged and brilliantly explained.” ―Robert Farris Thompson, author of Tango: The Art History of Love

“Barbara Ehrenreich shows how and why people celebrate together, and equally what causes us to fear celebration. Here is the other side of ritual, whose dark side she explored in Blood Rites. She ranges in time from the earliest festivals drawn on cave walls to modern football crowds; she finds that festivities and ecstatic rituals have been a way to address personal ills like melancholy and shame, social ills as extreme as those faced by American slaves. Dancing in the Streets is itself a celebration of language -- clear, funny, unpredictable. This is a truly original book.” ―Richard Sennett, author of The Culture of the New Capitalism

Most helpful customer reviews

2 of 2 people found the following review helpful.
A celebration of dancing and a condemnation of the authorities
By SpunStories B.
Barbara Ehrenreich's DANCING IN THE STREETS is both a celebration of dancing and a condemnation of the authorities who are trying to prevent large groups of people from running amok in the interests of law and order.

This wonderful book is a potted history of dance, from its roots back in the misty past, through various ancient civilizations and up through the present day. Ms. Ehrenreich conveys how natural it was to dance and how this is a knack that many of us have lost today. People who either live in Northern Europe or can trace their ancestry from that part of the world have difficulty loosening up enough to dance even for a few minutes, let alone for hours or days. And since this somewhat Puritanical attitude has pervaded the world, all of us suffer from a lack of dancing in our lives.

I am in awe of how much research Ms. Ehrenreich has done for this book. Of course, dancing is not just about dancing. In the ancient past, it was used to cure people of sadness. Since the early Middle Ages, it seems to have taken on more political overtones, and people who danced often did so for reasons of social justice. In fact dancing impinged on so many aspects of people's lives from religion (where people danced to their prayers) to the military, to sports. And what is fascinating is how Ms. Ehrenreich argues that relatively recently the young men and women of the 50s and 60s who would not sit down in their seats during a rock concert, were merely reaching back (albeit unconsciously) into a Dionysian past.

For those of you who have often wondered about dancing, and its various social incarnations, this book is for you. Five stars.

1 of 1 people found the following review helpful.
Ever heard of Trance Dancing?
By Amazon Customer
Ever heard of Trance Dancing? Sound like fun? You can get together with your friends and try it for yourself. Yes, this is a well researched book about the history of "muscular bonding" among small (tribal) and large (the Roman army)groups and everything in between. This is the history of the "rave"; where it came from and why it emerged again in the 1960's after centuries of repression. Trance dancing, aka Ecstatic Dancing is how we love and bond with each other, strengthen our group identity and togetherness; and it's fun! I enjoyed reading about all the various manifestations of this natural form of human expression. It has showed up in many forms through the ages and will continue on in one form or another as long as humans inhabit this planet. Read this history and you will be inspired to give your inner dancer permission to come out and play much more often. Enjoy.

0 of 0 people found the following review helpful.
Informative and interesting throughout.
By Tuohy
A pleasure to read, and informative. I found this book interesting throughout, for its coverage of ancient history up through the ages to the present. It offers a unique and welcome perspective on how basic human needs have been expressed and controlled/manipulated by the broader societies.

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[X635.Ebook] Download This Time Is Different: Eight Centuries of Financial Folly, by Carmen M. Reinhart, Kenneth S. Rogoff

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This Time Is Different: Eight Centuries of Financial Folly, by Carmen M. Reinhart, Kenneth S. Rogoff

This Time Is Different: Eight Centuries of Financial Folly, by Carmen M. Reinhart, Kenneth S. Rogoff



This Time Is Different: Eight Centuries of Financial Folly, by Carmen M. Reinhart, Kenneth S. Rogoff

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This Time Is Different: Eight Centuries of Financial Folly, by Carmen M. Reinhart, Kenneth S. Rogoff

Throughout history, rich and poor countries alike have been lending, borrowing, crashing--and recovering--their way through an extraordinary range of financial crises. Each time, the experts have chimed, "this time is different"--claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents, This Time Is Different presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary spikes--from medieval currency debasements to today's subprime catastrophe. Carmen Reinhart and Kenneth Rogoff, leading economists whose work has been influential in the policy debate concerning the current financial crisis, provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. The authors draw important lessons from history to show us how much--or how little--we have learned.

Using clear, sharp analysis and comprehensive data, Reinhart and Rogoff document that financial fallouts occur in clusters and strike with surprisingly consistent frequency, duration, and ferocity. They examine the patterns of currency crashes, high and hyperinflation, and government defaults on international and domestic debts--as well as the cycles in housing and equity prices, capital flows, unemployment, and government revenues around these crises. While countries do weather their financial storms, Reinhart and Rogoff prove that short memories make it all too easy for crises to recur.

An important book that will affect policy discussions for a long time to come, This Time Is Different exposes centuries of financial missteps.

  • Sales Rank: #129849 in Books
  • Brand: Brand: Princeton University Press
  • Published on: 2009-10-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.70" w x 6.20" l, 1.85 pounds
  • Binding: Hardcover
  • 512 pages
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Review
Winner of the 2011 Gold Medal Arthur Ross Book Award, Council on Foreign Relations

Winner of the 2010 Paul A. Samuelson Award, TIAA-CREF

One of USA Today's "Year's Best Business Books To Make Sense of Financial Crisis"

Listed on Bloomberg.com by James Pressley as one of "our favorite financial-crisis books this year"

Shortlisted for the 2010 Spear's Book of the Year Award in Financial History

Finalist for the 2011 Estoril Global Issues Distinguished Book Prize

Runner-Up for the Book of the Year, The Atlantic

Finalist for the 2009 Business Book Award ("Best of the Rest") in Current Interest, 800-CEO-READ

One of Library Journal Best Business Books - Economics/U.S. Economy category

"Mr. Rogoff, a professor of economics at Harvard University, accurately predicted the eurozone debt crisis and for years has been telling anyone who would listen that China posed the next big threat to the global economy. He is starting to look right, again. . . . 'China is the classic "This time is different" story,' Mr. Rogoff said."--Andrew Ross Sorkin, New York Times

"[E]ssential reading . . . both for its originality and for the sobering patterns of financial behaviour it reveals."--Economist

"Reinhart and Rogoff have compiled an impressive database, which covers eight centuries of government debt defaults from around the world. They have also collected statistics on inflation rates from every country where information is available and on banking crises and international capital flows over the past couple of centuries. This lengthy historical study gives what they call a 'panoramic view' of the unending cycle of boom and bust, showing how claims that 'this time is different' are invariably proven wrong. . . . This Time Is Different doesn't simply explain what went wrong in our most recent crisis. This book also provides a roadmap of how things are likely to pan out in the years to come. . . . This Time Is Different is an important addition to the literature of financial history."--Edward Chancellor, Wall Street Journal

"Everyone working on economic policy should own This Time is Different and open it for a bracing blast of sobriety when things seem to be going well."--Greg Ip, Washington Post

"[T]he most comprehensive study of financial crises and their aftermath."--Eduardo Porter, New York Times

"The authors use copious amounts of data . . . to make the compelling case that any well-informed person should have seen the Great Recession coming. The essence of their book is that while financial crises come in different varieties, they are not mysteriously born of undersea earthquakes, but frequently occurring events that can be spotted and even controlled if politicians and regulators know what to look for."--Devin Leonard, New York Times

"This Time is Different takes a Sergeant Friday, just-the-facts-ma'am approach: before we start theorizing, let's take a hard look at what history tells us. One side benefit of this approach is that the current book manages to be both extremely useful to professional economists and accessible to the intelligent lay reader. The Reinhart-Rogoff approach has already paid off handsomely in making sense of current events."--Robin Wells and Paul Krugman, New York Review of Books

"[A] terrific book."--Andrew Ross Sorkin, New York Times

"Among policy experts and economists, This Time is Different: Eight Centuries of Financial Folly . . . has become so influential that when somebody says, 'We live in a Reinhart-Rogoff world,' everybody else in the room nods sagely."--Justin Lahart, Wall Street Journal

"Professor Rogoff and his longtime collaborator Carmen Reinhart . . . know more about the history of financial crises than anyone alive. The pair have just published their broad survey of financial crises, This Time is Different. In an era when most 'analysts' rely on maybe 30 or 40 years' worth of financial history--and then only that of the U.S.--the authors' knowledge of financial crises and government bond defaults going back to the Spanish empire and before offers a richer perspective."--Brett Arends, Wall Street Journal

"[O]ne of the most important economic books of 2009."--Jon Hilsenrath, Wall Street Journal

"[T]he definitive book on financial crises."--Steven Pearlstein, Washington Post

"Two top-notch economists provide a clear and interesting explanation of why economic crises keep occurring. Broadly speaking, downturns such as the one we are recovering from are historically associated with characteristics that should sound quite familiar to today's investors."--David Schwartz, Financial Times

"[A] masterpiece."--Martin Wolf, Financial Times

"The four most dangerous words in finance are 'this time is different.' Thanks to this masterpiece by Carmen Reinhart at the University of Maryland and Kenneth Rogoff of Harvard, no one can doubt this again. . . . The authors have put an immense amount of work into collecting the data financial institutions needed if they were to have any chance of making quantitative risk management work."--Martin Wolf, Financial Times

"Here's a deep and rewarding assignment for all of you, young and old, poor and rich, bullish and bearish. Retire to a quiet spot with a copy of This Time Is Different: Eight Centuries of Financial Folly, by Carmen M. Reinhart and Kenneth Rogoff."--Bob Lenzner, Forbes.com

"[A] fine new history of financial debacles."--Daniel Gross, Newsweek

"Wouldn't it be nice to have $1,000 for every time a pundit proclaims an era of endless prosperity, consigning booms and busts to the dumpster of history? The next time you hear that canard (and you will) pour yourself a single malt and dip into Carmen M. Reinhart and Kenneth S. Rogoff's landmark study, This Time Is Different. Wherever you open the book, you'll find proof that debt-fueled expansions have ended in financial ruin for hundreds of years. . . . The result is a visual history laid out in beguilingly simple graphs and tables, making the book both definitive--a must read for professors and investors--and accessible to a wider audience."--James Pressley, Bloomberg News

"Carmen Reinhart and Kenneth Rogoff have delivered a powerful and eloquent statement. . . . Reinhart and Rogoff have done an extraordinary job in putting together statistics on government debt--a task that economic historians should have done long ago but shied away from because of the difficulties of defining 'government', which is often complex and multi-layered."--Harold James, The American Interest

"Unlike prior narrative accounts of market panics from such finance writers as Charles Kindleberger and Edward Chancellor, Reinhart and Rogoff give us a data-driven study that is global in sweep but also a model of clarity. The authors package their notably nonhysterical analysis of the latest crisis in a large, self-contained section of the book inviting harried readers to skip right ahead to it."--Daniel Akst, CNNMoney.com

"A tour de force of quantitative analysis covering financial crises affecting 66 countries over the past 800 years, the book identifies pre-crisis patterns that recur with eerie consistency. This Time is Different is a must-read for anyone on the lookout for canaries in coal mines."--Barron's

"This is certainly one of the must-read books of the year."--Arnold Kling, Econlog.com

"Rogoff and Reinhart . . . provide an eye-opening look at the cycles of boom and bust and how governments deal with those cycles."--Arkansas Business

"[A] valuable new book."--Idaho Statesman

"Having studied mountains of economic data during the past eight centuries, the authors insightfully point out the highly repetitive nature of financial crises resulted from a dangerous mix of hubris, euphoria and amnesia."--Shanghai Daily

"This Time is Different . . . is an unusually powerful bull detector designed to protect investors and taxpayers alike--eventually, at least, and provided the spirit is willing. . . . The book's most memorable passages--what the authors call its 'core life'--are to be found not in colorful stories about long-ago personalities, but rather in its various tables and figures. They take some time to comprehend, but any responsible citizen can and ought to consider they evidence they present. It is overwhelming."--David Warsh, Harvard Magazine

"Financial folly, economists Carmen Reinhart and Kenneth Rogoff show in this groundbreaking book, knows no boundaries and has no expiration date. . . . For a book built around numbers, This Time is Different makes for surprisingly good reading. The authors are well aware that human nature is at the heart of the disasters they document, and they enliven the text with brief and amusing accounts of charlatans and cheats."--Paul Wiseman, USA Today

"The credit crunch of 2007 became the financial crash of 2008 and the recession of 2009. But there has been much debate about the scale of this crisis, and how it ranks against previous events. Reinhart and Rogoff have produced the most detailed study yet of financial crises, going back as far as 12th-century China. . . . [This Time is Different] will be a vital source of reference in debates on the causes and consequences of financial crises. By cataloguing so thoroughly every known instance of financial crisis, it performs a significant service and opens up new lines of inquiry."--Andrew Gamble, New Statesman

"[T]his is the kind of economics we desperately need, as it is relevant, fact-based and replete with wisdom from the past--and lessons for the future."--Irish Times

"For those who want to relearn the forgotten lessons of the past, This Time is Different, by economics professors Carmen Reinhart and Kenneth Rogoff, is an excellent place to start. . . . These are lessons worth learning."--Liaquat Ahamed, National Interest

"This book's distinctive strength is that it's built around a massive international database going back as far as twelfth-century China and medieval Europe."--Harvard Business Review

"[S]uperb."--Neil Reynolds, Globe & Mail

"Reinhart and Rogoff have compiled an encyclopedic analysis of the history of financial crises over the last 750 years. But their volume is not merely of historical interest. Rather, it has great relevance for anyone interested in understanding how the current financial crisis is likely to unfold."--Choice

"Reinhart and Rogoff present a sobering reminder that financial crises are a serial phenomenon--caused in no small part by the seductive 'this-time-is-different syndrome,' the prevalent belief that to us, here and now, old economic laws of motion no longer apply. Their ambitious quantitative history of financial crises draws out sweeping parallels between financial crises, across times and continents; and between inflating away domestic debt, currency debasements, and defaults on external debt."--Finance & Development

"[I]nstant classic tome on debt crises."--Alen Mattich, Dow Jones Newswires

"[A]wesome."--William Easterly, AidWatch

"One book in particular has been circulating among economists and market insiders. This Time is Different analyzes vast amounts of historical data on financial debacles, including state failures around the world, bank crises, currency woes and high inflation. The title satirizes those who fail to learn from past blunders and repeat them while insisting, 'This time is different.'"--Hideo Tsuchiya, Nikkei Weekly

"Reinhart and Rogoff have produced a splendid book detailing the massive self-destructive behavior that all states have been undergoing over the past several centuries. . . . Reading this excellent book on the paths of previous economic cycles could help avoid some of the worst results of our self-destructive financial acts."--Lloyd Demause, Journal of Psychohistory

"Anyone looking for a more academic take on where this meltdown places in the history of financial folly should turn to This Time is Different, a magisterial work on the causes and consequences of crises stretching back 800 years."--Matthew Valencia, Economist.com

"I couldn't put it down until I had gone all the way through it, and then I immediately ordered it as an assigned text for my Spring 2010 MBA course, 'The Development of Financial Institutions and Markets.' My students are finding it useful and engaging."--Richard Sylla, EH.Net

"Easily the most useful, and arguably the best, is this splendid piece of research and analysis on, as the subtitle says, 800 years' worth of booms and busts."--Bill Emmott, Survival

"This Time Is Different changes the way we can study financial crises. It is the start of a truly comprehensive approach to the subject. . . . It adds new ideas that will be useful for gauging the risk of future crises and perhaps even reducing their impact, if investors and policymakers are willing to learn from other people's mistakes, not just their own mistakes."--Kurt Schuler, CATO Journal

"[T]he book will be essential reading for anyone who wants to put the recent crisis into some historical perspective--and get some ideas on how to prevent, or at least delay, the next one."--David Orrell, Foresight

"It's the only book I have seen that provides, with great detail and over 800 years, clearly defined, analytical, data-driven evidence of what the impact of a post-financial crisis period is and hence what we can anticipate. . . . I've never seen anything that comes close in terms of being comprehensive. It's a tour de force."--Dambisa Moyo, The Browser

"[T]his Time is Different [is a] landmark work on financial crises."--Megan McArdle, TheAtlantic.com

"Readable, shocking, and vital, this is a book that every investor who has been tempted by a hefty interest rate in a faraway land should study."--Andrew Allentuck, National Post

"[This Time is Different] is perhaps the finest study of financial crises ever published."--Ezra Klein, Washington Post

"[A] modern classic. . . . In their landmark study of hundreds of financial crises in 66 countries over 800 years, Reinhart and Rogoff find oft-repeated patterns that ought to alert economists when trouble is on the way. One thing stops them waking up in time: their perpetual belief that 'this time is different.'"--Ross Gittins, Sydney Morning Herald

"[S]eminal."--Rana Faroohar and Bill Saporito, Time

"[T]he pre-eminent history of financial crises."--Adam Davidson, New York Times Magazine

"The book by Reinhart and Rogoff is one for the ages, and it will be remembered as a landmark event, not least given the coincidence of its publication of such a deep and broad historical analysis of economic crises with the very moment when the world was entering a massive 'hundred year flood' type of calamity. The authors' empirical work is encyclopedic and much of the data are highly original and the result of intense effort. The necessary theoretical framing is provided, but in terms that all target readers should be able to absorb. The overall view is panoramic and the message carried is an important one for all to hear--policymakers, commentators, and researchers. Crises are still with us, they are very painful indeed, and perhaps it will always be so. It is up to us to figure out why and how crises happen, and to figure out what, if anything, can and should be done to mitigate their devastating effects in future. This book is therefore, above all, a call to action."--Journal of Economic Literature

"[E]conomists Carmen Reinhart and Kenneth Rogoff take a much-needed longer view, placing the current crisis, with a focus on the U.S. housing bubble, into historical perspective."--Anil Hira, Perspectives on Politics

"Reinhart and Rogoff's book belongs to the tradition of studies that appear in the middle of a crisis but it manages to keep its spine above water because of its historical depth and systematic rigour."--Sakis Gekas, Dublin Review of Books

From the Back Cover

"This Time Is Different is a tremendously exciting, topical, and controversial book on the history of debt and default. This one belongs on everyone's shelf."--Barry Eichengreen, author of The European Economy since 1945

"This is quite simply the best empirical investigation of financial crises ever published. Covering hundreds of years and bringing together a dizzying array of data, Reinhart and Rogoff have made a truly heroic contribution to financial history. This single marvelous volume is worth a thousand mathematical models."--Niall Ferguson, author of The Ascent of Money: A Financial History of the World

"This Time is Different is terrific, for it gives just the perspective we need on the current world economic crisis. People can't expect to understand the current crisis without some in-depth look at past crises. That is exactly what this excellent and timely book provides."--Robert J. Shiller, author of Irrational Exuberance and coauthor of Animal Spirits

"You will be hard-pressed to find a more comprehensive and insightful analysis of financial crises. Reinhart and Rogoff's superb book is a must-read for anyone looking to understand past and present crises, as well as navigate those of tomorrow."--Mohamed El-Erian, author of When Markets Collide

"I would say that her [Carmen Reinhart's] book with Ken Rogoff on debt crises and financial crises is an extraordinary piece of work."--Federal Reserve Chairman Ben Bernanke, speaking before the House Budget Committee (6/9/2010)

"The most important authorities probably in the world now on financial crashes are Kenneth Rogoff and Carmen Reinhart. . . . And I read it [This Time is Different]."--Former President Bill Clinton, speech at Youngstown, OH, October 31, 2012

"A classic."--Nouriel Roubini

About the Author
Carmen M. Reinhart is the Dennis Weatherstone Senior Fellow at the Peterson Institute for International Economics. She was previously professor of economics at the University of Maryland. Kenneth S. Rogoff is the Thomas D. Cabot Professor of Public Policy and professor of economics at Harvard University. He is a frequent commentator for "NPR," the "Wall Street Journal," and the "Financial Times."

Most helpful customer reviews

4 of 4 people found the following review helpful.
Impeccable Historical Data and Historical Insights in 2009 Before the 2010 Tarnishing
By Kathryn Pon
Carmen Rogoff is a leading expert on Third World financial crises. Ken Reinhart, former chief economist for the International Monetary Fund, is a top international macroeconomist. Their reputation was tarnished in 2010 when their paper “Growth in a Time of Debt” was found to be not replicable without following their 1. coding error (excluding Australia, Canada and others from the data) 2. unconventional weighting of countries 3. selective/ excluding use of data. (unfortunately GIGO) Questioning their methodology then became generalized (their use of growth regression methodology) which grand scheme “solved” what to this reader looks like a chicken-egg analysis problem.

This book was written before their deification by pro-austerity, less-compassionate politicians. This book lays out the data and the small empirically based “aha's”, which investors can use to practical results. And their successful effort in this book is enormous, teasing out reliable historical data, never found before, especially from the Third World. Never underestimate the power of details. I admire this book completely for its precision. And the conclusion I can draw: Caveat Emptor. The future rhymes with the past. Do not confuse causation and correlation.

2 of 2 people found the following review helpful.
Thank you Mr. Reinhart and Mr. Rogoff for making this subject clearer
By Mark Ellins
I only give five stars for a book I believe will be relevant or universal throughout time. This book has proven without a doubt that countries or regions that go into serious debt, regardless of what century we are in, will cause financial crises. The book analyzes all aspects from many different regions but more in modern times. The title may be a little misleading as it does not provide equal data of centuries old crises just because we don’t have enough information. Massing large amounts of debt occurred in the Renaissance period and up into today but we only have good statistics about recent debt. Therefore, most of the book discusses the recent phenomena of economic crises. The book is trying to show that economic crises have commonalities regardless of the region but this gets unfocused as the book jumps from region to region and country to country. I wish they would’ve taken one example from the beginning until the crisis was resolved and explain step-by-step what occurred and what triggered the crisis and then mention if that phenomena occurred in other countries or regions. Instead the book has many graphs and charts that are convincing but do not dive into the subject and leave with a shallow understanding. But as I mentioned this book should be read by anyone that wants to understand basic foundations for an economic crisis and should definitely be read by our government and executive branch.

105 of 112 people found the following review helpful.
Serious methodological flaws
By Abacus
On April 15, 2013, a year and a half after I had first published this review a study by Thomas Herndon, Michael Ash, and Robert Pollin from the U of Massachusetts came out and refutted the authors main thesis that once a country reaches a Debt/GDP ratio of 90% sees its economic growth contract nearly automatically. This had become a covenant of libertarians such as Paul Ryan and Europeans promoting fiscal austerity. It turns out that Reinhart and Rogoff studies were completely wrong. R&R made numerous mistakes pointed out by the U of Mass team. The main one was to exclude three years out of the New Zealand data during a high Debt/GDP period. During those three excluded years New Zealand had grown very rapidly which contradicted R&R thesis. Once you make those corrections (including a few others that were minute by comparison), there is no statistical difference in growth rate between countries with high Debt/GDP ratio vs ones with lower ones. So much for Austerity. This is a devastating blow to what we thought was a classic study on the subject. Below see my original review. Notice that I had also observed many other flaws with their work but not the one mentioned above since I never saw the data firsthand.

This book is both fascinating and flawed. Starting with the flaws:

First, the book is mistitled. It covers the last 200 years not the last 800.

Second, their crisis framework is convoluted relative to the crystal clear framework of Charles Kindleberger in Manias, Panics, and Crashes: A History of Financial Crises (Wiley Investment Classics). The latter leans on the seminal work of Irving Fisher The Debt-Deflation Theory of Great Depressions and Hyman Minsky (the credit cycle exacerbates the business cycle) that the authors completely ignore.

Third, some of their analyses are obfuscating. They baffle the reader on how frequently emerging market countries default with surprisingly low external debt levels. Later, the authors clarify that debt levels are far higher when including domestic debt; then the baffling turns into the self-evident.

Fourth, in Chapter 16, their development of a crisis index measure is weak with no predictive power. The first two graphs capturing this index (ranging from 1 to 5) over the past 100 years have the wrong y-axis (ranging from 0 to 180?) rendering the graph incomprehensible (pg. 253, 254). Two pages later, they use the correct scale (1 - 5).

Fifth, the graph on page 267 denoting the % collapse of exports during the Great Depression has the wrong sign.

Sixth, some of their conclusions are already outdated. They advance that Greece, Portugal, Italy, and Spain are all doing better than in recent years. The book came out in 2009; didn't those countries show signs of fiscal stress? Since 1800, Greece suffered external debt defaults or rescheduling in over 50% of the years.

Seventh, their argument that large Current Account Deficits (CADs) fuel housing bubbles is not supported. When they show the magnitude of the rise in housing prices over 2002 - 2006 for many countries (Fig. 15.1), it is unclear if there are any relationship between high CAD and housing Bubbles. The housing bubble was far greater in many former USSR satellites than anywhere else (unclear if they had high CADs).

Moving on to the ambivalent OK parts:

1) Their early warning indicators of banking and currency crises (Table 17.1) are interesting. They indicate that 12 month changes in real housing and stock prices are good early signals for banking crises. They mention other metrics such as CAD levels. But, those indicators are unsupported by any statistical analysis.

Moving on to the good parts:

1) Their prototype sequencing of crises represents their best work. It shows how a nation can experience in succession financial deregulation, banking crisis, currency crash, inflation spike, and ultimately default. The tipping point is when a government faces an untenable choice between defending its currency (restrictive policies) and shoring up its financial sector (expansive policies). Governments invariably abandon supporting their currency.

2) Their historical data facilitate interesting observations:

2a) Crisis related to sovereign risks are so frequent, you wonder how countries ever manage to raise debt. While developed countries have "graduated" from defaults, they have not from banking crises. Since 1800, the UK, US, and France have experienced 12, 13, and 15 episodes of banking crises. Banking crises have been frequent since the 1980s. Developed countries are prone to banking crises because financial deregulation is a causal factor. In 18 of 26 banking crises observed since 1970, the financial sector had been liberalized within the preceding 5 years.

2b) Post WWII financial crises have been severe. On average, real housing prices decline by 35% over 6 years; stocks crash by 56% over 3.5 years; unemployment rate increases by 7 percentage points; GDP contracts by 9%; and, public debt rises by 86%.

2c) The US Subprime crisis was more severe than any other post WWII financial crisis. Its housing and stock market bubbles were more pronounced. The US CAD as a % of GDP was larger. The downturn in GDP was more severe. The resulting increase in public debt was faster. The ramp up of all mentioned indicators suggested a financial crisis was imminent. The authors remark that if the US had been an emerging market relying on external debt (in foreign currency), the US dollar value would have plummeted and interest rates soared.

3) When the authors move on to the US Subprime crisis, they note how the majority of experts, including Bernanke and Greenspan, were not concerned regarding the rising US Current Account Deficit (CAD) and rising housing prices. These experts stated the CAD and home price increases were associated with a World savings glut resulting from Asian export led economies. Meanwhile others (Rubini, Krugman, and the authors) were concerned about the CAD sustainability (absorbing 2/3d of World savings), housing prices (in real term rose by 92% between 1996 and 2006 or more than 3 x the 27% increase from 1890 to 1996! See graph pg. 207) and the massive increase in US household debt (rose from a norm of 80% of personal income to 130% by 2006).

If you are interested in this subject, I also recommend Raghuram Rajan's Fault Lines: How Hidden Fractures Still Threaten the World Economy [New in Paper].

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Rabu, 22 September 2010

[V360.Ebook] Download PDF Scientific Imaging with Photoshop: Methods, Measurement, and Output, by Jerry Sedgewick

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Scientific Imaging with Photoshop: Methods, Measurement, and Output, by Jerry Sedgewick

Adobe Photoshop is one of the more powerful tools available to scientists today. It is indispensable in the preparation of digital images of specimens for measurement, especially for separating relevant features from background detail. Scientific Imaging with Photoshop is the authoritative guide to the use of Photoshop in scientific research, with a special emphasis on the ethical ramifications of the use of image-enhancement software to extract data from digital images. Beginning Photoshop users will benefit from its tutorials in the basics of image processing, and more sophisticated users will appreciate the sections on automating Photoshop operations with actions. In addition, the book lays out procedures in straightforward language for acquiring digital images as well as outputting processed images in digital and hard-copy formats.

Scientific Imaging with Photoshop provides all this and more:
• Little-known methods separating features of interest from the background for subsequent quantification
• How to make dense colors and subtle visual detail reproduce properly in publication
• Correct Photoshop methods and techniques for all user levels
• Procedures that are usable in legacy versions of Photoshop as well as Photoshop Elements and Photoshop Extended

  • Sales Rank: #1786522 in eBooks
  • Published on: 2010-04-07
  • Released on: 2010-04-07
  • Format: Kindle eBook

Review
I have recently begun working on my PhD and I am extremely new to the area of scientific imaging, which at times I find extremely challenging since most of the information available is often centered on extensive mathematical discussions. I felt compelled to write you because your book provides one of the most clear and informative discussions pertaining to scientific imaging I have ever seen."--� Neil M. Fournier, Department of Psychology, University of Saskatchewan

About the Author
Jerry Sedgewick has been the director for the Biomedical Image Processing Lab at the University of Minnesota for over 10 years. The lab is a light microscopy core facility serving scientists and engineers at the University and in local industry. Jerry works side-by-side with members of the research community on a daily basis.� He has co-authored articles in numerous publications, including Science (for which he has created two covers) and Circulation, and he is the author of Quick Photoshop for Research: A Guide to Digital Imaging for Photoshop 5x, 6x and 7x.

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Sabtu, 18 September 2010

[P236.Ebook] Free Ebook Biochemical Adaptation: Mechanism and Process in Physiological Evolution, by Peter W. Hochachka, George N. Somero

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Biochemical Adaptation: Mechanism and Process in Physiological Evolution, by Peter W. Hochachka, George N. Somero

The study of biochemical adaption provides fascinating insights into how organisms "work" and how they evolve to sustain physiological function under a vast array of environmental conditions. This book describes how the abilities of organisms to thrive in widely different environments derive from two fundamental classes of biochemical adaptions: modifications of core biochemical processes that allow a common set of physiological functions to be conserved, and "inventions" of new biochemical traits that allow entry into novel habitats. Biochemical Adaptation: Mechanisms and Process in Physiological Evolution asks two primary questions. First, how have the core biochemical systems found in all species been adaptively modified to allow the same fundamental types of physiological processes to be sustained throughout the wide range of habitat conditions found in the biosphere? Second, through what types of genetic and biochemical processes have new physiological functions been fabricated? The primary audience for this book is faculty, senior undergraduates, and graduate students in environmental biology, comparative physiology, and marine biology. Other likely readers include workers in governmental laboratories concerned with environmental issues, medical students interested in some elements of the book, and medical researchers.

  • Sales Rank: #1342084 in Books
  • Brand: Peter W Hochachka
  • Published on: 2002-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.80" h x 1.10" w x 9.90" l, 1.65 pounds
  • Binding: Paperback
  • 480 pages
Features
  • Biochemical Adaptation Mechanism and Process in Physiological Evolution

Review

"Noting that "an underlying unity in biochemical design persists in the face of a remarkable degree of adaptive diversification in biochemical structures and processes," Hochachka (zoology, radiology, and sports medicine, U. of British Columbia, Canada) and Somero (director, Stanford U.'s Hopkins Marine Station) explain the evolutionary and genetic mechanisms by which organisms' biochemical systems have adapted so as to exploit a huge range of ecological niches on the land and in the sea. They review and analyzing the scientific literature that has appeared in the past 15 years. They come to three main conclusions about the adaptive process: that it is highly conservative and preserves biochemical unity, that the time available to an organism to fabricate and adaptive response governs strongly the types of materials that can be exploited, and that the organizational complexity of an organism create regulatory constraints not found in less complex organisms."--SciTech Book News


"The result is a masterpiece: exciting, invigorating, and challenging."--Science, VOL 296, April 2002


About the Author
Peter W. Hochachka is at University of British Columbia. George N. Somero is at Stanford University.

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Rabu, 15 September 2010

[C355.Ebook] Free Ebook The Kinetic Theory of Gases: Being a Text and Reference Book etc., by Leonard B. Loeb

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The Kinetic Theory of Gases: Being a Text and Reference Book etc., by Leonard B. Loeb

Published by Dover Publications, New York

  • Sales Rank: #5106339 in Books
  • Published on: 1961-01-01
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 687 pages

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